East Meadow, NY, November 30, 2010 -- Leading Search Engine Optimization Company, Qualified Impressions, announced today that they have launched a completely new website focused solely on assisting Political Candidates, Politicians and Elected Officials control the information that voters find on the internet and in the search engine results called VoterVisibility.com.
Search marketing industry and local political analysts welcome Voter Visibility’s solution as a critical addition to the traditional political marketing mix. According to Elyse Dressler, a local political enthusiast, the service Voter Visibility offers is paramount for politicians and will grow exponentially year after year because more than 60% of voters are currently researching political candidates before deciding who to vote for on both the local and national levels. What voters find on the internet can start, end, make or break a political career - as well as prevent a career from even beginning.
Dressler also states that influencers in the voter world are now considered “Online Political Citizens” who spend nearly 4X as much time on the internet to determine where to put their vote versus time spent on TV, commercials or newspapers. By 2015 the survival of a political career will likely be determined by the effectiveness of online campaigning efforts. With the track record Qualified Impressions has in their current market, this seems like a no-brainer opportunity to take control of the online political campaign marketing arena.
Michael Sherman, President and CEO of Qualified Impressions, explains, “We have carefully evaluated the potential of the online political campaign market over the last 24 months and have seen tremendous growth in online political marketing spending, reaching nearly 4 billion dollars per year as well as record high usage in internet research during elections and the off seasons by the voters. We are also excited to be presented with the opportunity to help politicians who may not have the deep pockets their opponents have because the internet is faster, more efficient and more affordable than the traditional political marketing mediums.
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